Imagify

Item: Imagify
Rating: 4.6
Author: Fast WordPress

by WP Media

Image optimisation from the WP Rocket team, with three compression levels and automatic next-gen format delivery.

4.31,653 WordPress.org reviewsImagesFreemium

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What Imagify does

Image optimisation from the WP Rocket team, with three compression levels and automatic next-gen format delivery.

It sits in the images part of a WordPress stack and is sold by WP Media on a freemium basis. We recommend it in our images guides because it does that one job well without asking you to rebuild the rest of the site around it.

Every plugin adds work to a page request, so treat this as a decision with a cost. Record a speed test before you install it and run the same test afterwards, on the same page, so you know exactly what it charged you.

Real user ratings

Score

4.3/5

Reviews

1,653

Active installs

1,000,000+

Downloads

21.0M

Latest version

2.3.4

Last updated

2026-09-07

These figures come straight from the public WordPress.org plugin directory API for version 2.3.4, not from us. Check them yourself on the WordPress.org listing. Our own editorial score is 4.6/5.

Where Imagify ranks elsewhere

Imagify does not appear in the published "best of" lists we track from WPBeginner, TechRadar, Kinsta, Themeisle and similar sites. That is not a mark against it - those roundups are short and skew towards the biggest names.

What changed in the latest version

v2.3.4Latest release

Fix: Optimization no longer stops when a next-gen destination path is unavailable.
Fix: The "Settings saved" notice is back on multisite when Imagify is network-activated.
Fix: Failing to reach the MCP OAuth discovery documents is no longer reported as a critical issue in Site Health.
Enhancement: Updated the WP Rocket banner copy on the bulk optimization page.

v2.3.3

New feature: MCP media abilities now accept a filename or media URL, not just an attachment ID.
Enhancement: Respect WordPress 7.1's resize opt-out on client-side uploads to avoid double scaling.
Fix: Thumbnails from WordPress 7.1 client-side uploads are now optimized instead of skipped.
Fix: Companion files recorded by WordPress 7.1 are kept when regenerating or restoring a media.
Fix: The Media Library rating banner is readable again.

v2.3.2

New feature: Add a Missing Next-Gen filter to the Media Library.
New feature: Add a manual stop button for bulk optimization.
Enhancement: Prioritize newly uploaded and manually optimized images in bulk jobs.
Enhancement: Chunk large database queries to avoid timeouts on restrictive hosts.
Fix: The Next-Gen generation progress bar is visible again.
Fix: The Next-Gen progress bar no longer shows a negative count.
Fix: Next-Gen files are generated when the API reports an image as already compressed.
Fix: Scaled uploads are no longer skipped by the bulk backup check.

Release notes are the developer's own words, published on WordPress.org. Read the full changelog

Pros and cons

Simple three-level compression choice
A free tier you can trial before paying
Actively maintained and used on production sites we test

Monthly quota resets rather than rolls over
The features most sites need sit in the paid tier

How to use it

1Back up the media library, or confirm the plugin keeps restorable originals.
2Set a sensible compression level and a maximum image width.
3Enable WebP or AVIF delivery and check a page in a real browser.
4Run bulk optimisation outside your busiest traffic hours.
5Re-test the heaviest page to confirm the weight reduction.

How it compares

Other images plugins we recommend, with their rating and pricing model.

Plugin	Our rating	WordPress.org	Pricing	Best for
Imagify	4.6	4.3 (1,653)	Freemium	Simple three-level compression choice
EWWW Image Optimizer	4.5	4.8 (1,839)	Freemium	Unlimited local compression at no cost
Regenerate Thumbnails	4.6	4.6 (395)	Free	Fixes broken image sizes after any theme switch
ShortPixel	4.7	4.5 (819)	Freemium	Compression happens off your server