Squirrly SEO
by Squirrly
SEO assistance with live content grading and weekly audits aimed at people who do not want to learn SEO theory.
This link may earn us a commission. It never changes our rating.
What Squirrly SEO does
SEO assistance with live content grading and weekly audits aimed at people who do not want to learn SEO theory.
It sits in the seo part of a WordPress stack and is sold by Squirrly on a freemium basis. We recommend it in our seo guides because it does that one job well without asking you to rebuild the rest of the site around it.
Every plugin adds work to a page request, so treat this as a decision with a cost. Record a speed test before you install it and run the same test afterwards, on the same page, so you know exactly what it charged you.
Real user ratings
Score
4.6/5
Reviews
680
Active installs
30,000+
Downloads
5.5M
Latest version
14.2.4
Last updated
2026-09-09
These figures come straight from the public WordPress.org plugin directory API for version 14.2.4, not from us. Check them yourself on the WordPress.org listing. Our own editorial score is 4.3/5.
Where Squirrly SEO ranks elsewhere
Squirrly SEO does not appear in the published "best of" lists we track from WPBeginner, TechRadar, Kinsta, Themeisle and similar sites. That is not a mark against it - those roundups are short and skew towards the biggest names.
What changed in the latest version
- Fix: The Inner Links suggestions no longer include WordPress menu items. Menu items are stored as posts and have an address of their own, but that address is not a real page and returns "not found" when opened, so they were being suggest...
- Fix: The WebSite structured data now publishes your WordPress Site Title as the name of your site - the short name Google shows above your results - instead of the SEO title of the home page. The SEO title is a sentence written for the s...
- Fix: The home page SEO title and meta description are now published in the JSON-LD properties they belong in - headline and description - instead of the description being published as the headline.
- Fix: Company and personal brand names written with characters like "&" are no longer published with the HTML entity inside the structured data.
- Fix: The Rich Snippets settings now describe correctly what is published when the company or personal brand name is left empty.
- Fix: The description in your Rich Snippets Schema now follows the Meta Description you wrote for the page, instead of falling back to the raw page content. The {{excerpt}} pattern in a Schema field behaves like the {{title}} pattern alre...
- Fix: The headline in your Rich Snippets Schema no longer repeats your site name when the Automation title pattern already ends with it - "Post Title | Site Name | Site Name" is now published as "Post Title | Site Name".
- Security: General security hardening in the WordPress admin screens. Recommended update for all sites.
- Improvement: Additional output escaping in the admin scripts, with no change to how your keywords, patterns and snippets are displayed or saved.
- Fix: In the Squirrly Snippet, the "JSON-LD is disabled for this Post Type" notice no longer covers the Refresh and Save buttons on the Rich Snippets tab.
- Fix: AI assistants connected through an MCP plugin can now see and use the Squirrly abilities.
Release notes are the developer's own words, published on WordPress.org. Read the full changelog
Pros and cons
- Step-by-step live guidance
- A free tier you can trial before paying
- Actively maintained and used on production sites we test
- Interface is busier than most
- The features most sites need sit in the paid tier
How to use it
- 1Import existing metadata if you are switching from another SEO plugin.
- 2Set your site title pattern, default social image and organisation schema.
- 3Disable modules you will not use so the admin stays fast.
- 4Submit the generated sitemap in Google Search Console.
- 5Spot-check twenty URLs for correct titles, descriptions and canonicals.
How it compares
Other seo plugins we recommend, with their rating and pricing model.
| Plugin | Our rating | WordPress.org | Pricing | Best for |
|---|---|---|---|---|
| Squirrly SEO | 4.3 | 4.6 (680) | Freemium | Step-by-step live guidance |
| AIOSEO | 4.6 | n/a | Freemium | Broad feature coverage in one place |
| AIOSEO Writing Assistant | 4.2 | n/a | Premium | Competitor-based content scoring |
| All in One SEO | 4.6 | 4.7 (5,205) | Freemium | Local SEO and redirects included |
| Broken Link Checker | 3.8 | 3.8 (605) | Freemium | Finds link rot across years of archives |
| Link Whisper | 4.5 | 4.1 (145) | Premium | Internal linking at scale |
Guides that cover Squirrly SEO
Alternatives
Other seo plugins
AIOSEO
AIOSEO
The All in One SEO toolkit: titles, schema, sitemaps, redirects and search console insight in one dashboard.
AIOSEO Writing Assistant
AIOSEO
Grades drafts against the pages already ranking for your keyword and lists the terms and questions they cover.
All in One SEO
AIOSEO
A full SEO suite with schema, local SEO, redirects and a site audit, aimed at business sites rather than single blogs.
5,205 reviews · 210.2M downloads · v5.0.1.1

