Astra
Brainstorm Force · Freemium · 4.9/5
A lightweight multipurpose theme with a huge library of importable starter sites for almost any niche.
Av
Avada
by ThemeFusion
A long-running multipurpose theme with its own builder and hundreds of prebuilt websites.
MultipurposePremium
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What Avada is
A long-running multipurpose theme with its own builder and hundreds of prebuilt websites.
It sits in the multipurpose part of the theme market and is sold by ThemeFusion on a premium basis. A theme decides your layout, your typography and a large slice of your page weight, so it is the hardest thing on a WordPress site to change later.
Before you commit, record a speed test of your current site, then run the same test after you switch, on the same page, so you can see exactly what the new theme costs you.
Real user ratings
Avada is sold outside the WordPress.org directory and we have no ThemeForest figures on file for it, so there is no public user rating to quote. Judge it on the vendor demo, the refund window and the update history rather than on a marketplace score.
Where Avada ranks elsewhere
| Publisher | List | Position |
|---|---|---|
| Elegant Themes | Best WordPress Themes | #6 of 6 |
Positions are read from the published articles themselves, so they reflect that publisher's order rather than ours. Lists get re-ordered over time, so follow the link if you want the current version.
What changed in the latest version
Avada does not publish a changelog we can read automatically, so check the vendor's own release notes before you update a live site.
How to install Avada
Try the live demo first, then install from the official source. It takes about five minutes.
Where to download it
Avada is sold directly by ThemeFusion, so you download the zip from your account after purchase and upload it to WordPress.
Official store pageInstall it
- 1Buy Avada from ThemeFusion and download the theme zip from your account area.
- 2In your WordPress admin, open Appearance then Themes, click Add New and then Upload Theme.
- 3Choose the zip, click Install Now and then Activate.
- 4Enter your licence key in the theme settings so you keep getting updates and support.
Set it up after activating
- 1Run the theme's own setup wizard or starter site import if it offers one, on a fresh site only.
- 2Set your logo, colours, fonts and menus under Appearance then Customise or the site editor.
- 3Create a child theme or use the theme's own custom CSS panel so updates never overwrite your work.
- 4Set global colours, fonts and container width before you build any pages.
- 5Import a starter layout if one fits, then strip out demo sections you do not need.
- 6Take a speed test before and after the switch on the same page so you can see the real cost.
Always try a theme switch on a staging copy first if the site is already earning.
Pros and cons
- Prebuilt demos cover almost every industry, so launches are quick.
- Works with the block editor and the mainstream page builders.
- Feature bloat means you should disable the modules you do not use.
- Paid only, usually on a yearly renewing licence.
- Not listed on WordPress.org, so there is no independent public rating to check.
- Switching themes later means rebuilding page layouts, so choose deliberately.
How to use it
- 1Install the theme from Appearance > Themes, then activate it on a staging copy first.
- 2Create a child theme or use the theme's own custom CSS panel so updates never overwrite your work.
- 3Set global colours, fonts and container width before you build any pages.
- 4Import a starter layout if one fits, then strip out demo sections you do not need.
- 5Replace demo images with compressed WebP versions sized for the slot they sit in.
- 6Run a before and after check on our speed test so you can see the real page cost.
How it compares
Other multipurpose themes we recommend, with their public WordPress.org score where one exists.
| Theme | Rating | Reviews | Pricing | Best for |
|---|---|---|---|---|
| Avada | n/a | n/a | Premium | Prebuilt demos cover almost every industry, so launches are quick. |
| Astra | 4.9/5 | 6,548 | Freemium | Ships very little CSS and JavaScript out of the box, so pages stay fast even on shared hosting. |
| Kadence | 4.9/5 | 455 | Freemium | Header, footer and typography controls are unusually deep for a free theme. |
| Blocksy | 5/5 | 873 | Freemium | Very complete free tier, including content blocks, header builder and dark mode. |
| Neve | 4.7/5 | 1,283 | Freemium | Good balance between speed and ready-made starter layouts. |
| OceanWP | 4.9/5 | 5,717 | Freemium | Shop layouts, off-canvas filters and product quick view work without a page builder. |
Guides that cover Avada
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Updated 10 September 2026
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