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Divi

by Elegant Themes

Elegant Themes' visual builder and theme combination with front-end drag and drop editing.

Page builderPremium
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What Divi is

Elegant Themes' visual builder and theme combination with front-end drag and drop editing.

It sits in the page builder part of the theme market and is sold by Elegant Themes on a premium basis. A theme decides your layout, your typography and a large slice of your page weight, so it is the hardest thing on a WordPress site to change later.

Before you commit, record a speed test of your current site, then run the same test after you switch, on the same page, so you can see exactly what the new theme costs you.

Real user ratings

Divi is sold outside the WordPress.org directory and we have no ThemeForest figures on file for it, so there is no public user rating to quote. Judge it on the vendor demo, the refund window and the update history rather than on a marketplace score.

Where Divi ranks elsewhere

PublisherListPosition
Elegant ThemesBest WordPress Themes#1 of 6
WPExplorerBest WordPress Themes#2 of 13
WPBeginnerBest WordPress Themes#3 of 10
NitroPackBest WordPress Themes for Core Web Vitals#7 of 8

Positions are read from the published articles themselves, so they reflect that publisher's order rather than ours. Lists get re-ordered over time, so follow the link if you want the current version.

What changed in the latest version

Divi does not publish a changelog we can read automatically, so check the vendor's own release notes before you update a live site.

How to install Divi

Try the live demo first, then install from the official source. It takes about five minutes.

Live demo

Elegant Themes hosts the demo on their own site rather than WordPress.org.

View the Divi demo

Where to download it

Divi is sold directly by Elegant Themes, so you download the zip from your account after purchase and upload it to WordPress.

Official store page

Install it

  1. 1Buy Divi from Elegant Themes and download the theme zip from your account area.
  2. 2In your WordPress admin, open Appearance then Themes, click Add New and then Upload Theme.
  3. 3Choose the zip, click Install Now and then Activate.
  4. 4Enter your licence key in the theme settings so you keep getting updates and support.

Set it up after activating

  1. 1Run the theme's own setup wizard or starter site import if it offers one, on a fresh site only.
  2. 2Set your logo, colours, fonts and menus under Appearance then Customise or the site editor.
  3. 3Set global colours, typography and spacing inside the builder, not per page.
  4. 4Build one template per content type and reuse it rather than designing every page.
  5. 5Disable builder modules you never use so their assets stop loading.
  6. 6Take a speed test before and after the switch on the same page so you can see the real cost.

Always try a theme switch on a staging copy first if the site is already earning.

Pros and cons

  • Design freedom is enormous and the licence covers unlimited sites.
  • Works with the block editor and the mainstream page builders.
  • Content is wrapped in shortcodes, which makes moving away from Divi painful.
  • Paid only, usually on a yearly renewing licence.
  • Not listed on WordPress.org, so there is no independent public rating to check.
  • Switching themes later means rebuilding page layouts, so choose deliberately.

How to use it

  1. 1Install the builder that ships with the theme, then activate the theme.
  2. 2Set global colours, typography and spacing inside the builder, not per page.
  3. 3Build one template per content type and reuse it rather than designing every page.
  4. 4Disable builder modules you never use so their assets stop loading.
  5. 5Re-test speed after each major template, because builder pages grow quietly.

How it compares

Other page builder themes we recommend, with their public WordPress.org score where one exists.

ThemeRatingReviewsPricingBest for
Divin/an/aPremiumDesign freedom is enormous and the licence covers unlimited sites.
Thrive Theme Buildern/an/aPremiumBuilt around conversion elements such as lead forms and testimonials.
Hello Elementor4.2/5129FreeAlmost no theme CSS, so Elementor decides the entire page weight.

Guides that cover Divi

An illustrated warehouse scene with shelves of boxes, a packing table and a floating inventory dashboard
WooCommerce10 min read

7 Best WooCommerce Inventory Management Plugins (2026)

A buying guide for stock editing, shared inventory, supplier records and restock alerts - organised by the job you need done.

Updated 10 September 2026

A large magnifying glass resting beside index cards in a filing tray, one card highlighted in green
Optimization9 min read

How to Make Your WordPress Search Smarter and More Relevant

A practical process for finding missing content, improving result order, and measuring whether the changes actually help.

Updated 10 September 2026

Alternatives

Other page builder themes

Thrive Theme Builder

Thrive Themes · Premium

A conversion-focused theme builder that lets you design every template visually.

Hello Elementor

Elementor · Free · 4.2/5

A deliberately blank canvas theme built to let Elementor handle every part of the design.