Thrive Theme Builder
Thrive Themes · Premium
A conversion-focused theme builder that lets you design every template visually.
Di
Divi
by Elegant Themes
Elegant Themes' visual builder and theme combination with front-end drag and drop editing.
Page builderPremium
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What Divi is
Elegant Themes' visual builder and theme combination with front-end drag and drop editing.
It sits in the page builder part of the theme market and is sold by Elegant Themes on a premium basis. A theme decides your layout, your typography and a large slice of your page weight, so it is the hardest thing on a WordPress site to change later.
Before you commit, record a speed test of your current site, then run the same test after you switch, on the same page, so you can see exactly what the new theme costs you.
Real user ratings
Divi is sold outside the WordPress.org directory and we have no ThemeForest figures on file for it, so there is no public user rating to quote. Judge it on the vendor demo, the refund window and the update history rather than on a marketplace score.
Where Divi ranks elsewhere
| Publisher | List | Position |
|---|---|---|
| Elegant Themes | Best WordPress Themes | #1 of 6 |
| WPExplorer | Best WordPress Themes | #2 of 13 |
| WPBeginner | Best WordPress Themes | #3 of 10 |
| NitroPack | Best WordPress Themes for Core Web Vitals | #7 of 8 |
Positions are read from the published articles themselves, so they reflect that publisher's order rather than ours. Lists get re-ordered over time, so follow the link if you want the current version.
What changed in the latest version
Divi does not publish a changelog we can read automatically, so check the vendor's own release notes before you update a live site.
Pros and cons
- Design freedom is enormous and the licence covers unlimited sites.
- Works with the block editor and the mainstream page builders.
- Content is wrapped in shortcodes, which makes moving away from Divi painful.
- Paid only, usually on a yearly renewing licence.
- Not listed on WordPress.org, so there is no independent public rating to check.
- Switching themes later means rebuilding page layouts, so choose deliberately.
How to use it
- 1Install the builder that ships with the theme, then activate the theme.
- 2Set global colours, typography and spacing inside the builder, not per page.
- 3Build one template per content type and reuse it rather than designing every page.
- 4Disable builder modules you never use so their assets stop loading.
- 5Re-test speed after each major template, because builder pages grow quietly.
How it compares
Other page builder themes we recommend, with their public WordPress.org score where one exists.
| Theme | Rating | Reviews | Pricing | Best for |
|---|---|---|---|---|
| Divi | n/a | n/a | Premium | Design freedom is enormous and the licence covers unlimited sites. |
| Thrive Theme Builder | n/a | n/a | Premium | Built around conversion elements such as lead forms and testimonials. |
| Hello Elementor | 4.2/5 | 128 | Free | Almost no theme CSS, so Elementor decides the entire page weight. |
Guides that cover Divi
WooCommerce10 min read
7 Best WooCommerce Inventory Management Plugins (2026)
A buying guide for stock editing, shared inventory, supplier records and restock alerts - organised by the job you need done.
Updated 10 September 2026
Optimization9 min read
How to Make Your WordPress Search Smarter and More Relevant
A practical process for finding missing content, improving result order, and measuring whether the changes actually help.
Updated 10 September 2026
Alternatives
Other page builder themes
Hello Elementor
Elementor · Free · 4.2/5
A deliberately blank canvas theme built to let Elementor handle every part of the design.