Phlox

by averta

A multipurpose theme with hundreds of demo sites and its own Elementor widget pack.

4.8MultipurposeFreemium

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What Phlox is

A multipurpose theme with hundreds of demo sites and its own Elementor widget pack.

It sits in the multipurpose part of the theme market and is sold by averta on a freemium basis. A theme decides your layout, your typography and a large slice of your page weight, so it is the hardest thing on a WordPress site to change later.

Before you commit, record a speed test of your current site, then run the same test after you switch, on the same page, so you can see exactly what the new theme costs you.

What Phlox looks like

The official screenshot from the WordPress.org theme directory, as published by the theme authors.

Phlox WordPress theme homepage screenshot

See it running on a live demo site at the WordPress.org preview.

Real user ratings

Score

4.8/5

Reviews

867

Active installs

30,000+

Downloads

1.8M

Latest version

2.17.22

Last updated

2026-08-01

Figures come straight from the public WordPress.org theme directory API for version 2.17.22. You can check them yourself on the WordPress.org listing.

Where Phlox ranks elsewhere

Phlox does not appear in the published "best of" lists we track from WPBeginner, TechRadar, Kinsta, Themeisle and similar sites. That is not a mark against it - those roundups are short and skew towards the biggest names.

What changed in the latest version

Phlox does not publish a changelog we can read automatically, so check the vendor's own release notes before you update a live site.

How to install Phlox

Try the live demo first, then install from the official source. It takes about five minutes.

Live demo

Open preview

Where to download it

Phlox is in the free WordPress.org theme directory, so you can install it straight from your dashboard, or grab the zip from the listing.

WordPress.org listing Download zip

The free version is enough to launch. The paid add-on from averta unlocks the extra layouts and modules.

Install it

1In your WordPress admin, open Appearance then Themes and click Add New.
2Search for "Phlox", then click Install on the listing by averta.
3Click Activate once the install finishes. Your live site now uses Phlox.
4Prefer to upload it? Download the zip from the WordPress.org listing, then use Appearance, Themes, Add New, Upload Theme.

Set it up after activating

1Run the theme's own setup wizard or starter site import if it offers one, on a fresh site only.
2Set your logo, colours, fonts and menus under Appearance then Customise or the site editor.
3Create a child theme or use the theme's own custom CSS panel so updates never overwrite your work.
4Set global colours, fonts and container width before you build any pages.
5Import a starter layout if one fits, then strip out demo sections you do not need.
6Take a speed test before and after the switch on the same page so you can see the real cost.

Always try a theme switch on a staging copy first if the site is already earning.

Pros and cons

One of the biggest free demo libraries available.
Rated 4.8 out of 5 by 867 WordPress.org reviewers.
There is a free version you can trial before paying.
Works with the block editor and the mainstream page builders.

Demo imports pull in several companion plugins you must then maintain.
Switching themes later means rebuilding page layouts, so choose deliberately.

How to use it

1Install the theme from Appearance > Themes, then activate it on a staging copy first.
2Create a child theme or use the theme's own custom CSS panel so updates never overwrite your work.
3Set global colours, fonts and container width before you build any pages.
4Import a starter layout if one fits, then strip out demo sections you do not need.
5Replace demo images with compressed WebP versions sized for the slot they sit in.
6Run a before and after check on our speed test so you can see the real page cost.

How it compares

Other multipurpose themes we recommend, with their public WordPress.org score where one exists.

Theme	Rating	Reviews	Pricing	Best for
Phlox	4.8/5	867	Freemium	One of the biggest free demo libraries available.
Astra	4.9/5	6,548	Freemium	Ships very little CSS and JavaScript out of the box, so pages stay fast even on shared hosting.
Kadence	4.9/5	455	Freemium	Header, footer and typography controls are unusually deep for a free theme.
Blocksy	5/5	873	Freemium	Very complete free tier, including content blocks, header builder and dark mode.
Neve	4.7/5	1,283	Freemium	Good balance between speed and ready-made starter layouts.
OceanWP	4.9/5	5,717	Freemium	Shop layouts, off-canvas filters and product quick view work without a page builder.

Alternatives