AMP

by AMP Project

The official plugin that generates Accelerated Mobile Pages versions of your content for stripped-back mobile delivery.

3.8367 WordPress.org reviewsPerformanceFree

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What AMP does

The official plugin that generates Accelerated Mobile Pages versions of your content for stripped-back mobile delivery.

It sits in the performance part of a WordPress stack and is sold by AMP Project on a free basis. We recommend it in our performance guides because it does that one job well without asking you to rebuild the rest of the site around it.

Every plugin adds work to a page request, so treat this as a decision with a cost. Record a speed test before you install it and run the same test afterwards, on the same page, so you know exactly what it charged you.

Real user ratings

Score

3.8/5

Reviews

367

Active installs

400,000+

Downloads

16.6M

Latest version

2.5.5

Last updated

2025-04-10

These figures come straight from the public WordPress.org plugin directory API for version 2.5.5, not from us. Check them yourself on the WordPress.org listing. Our own editorial score is 3.9/5.

Where AMP ranks elsewhere

AMP does not appear in the published "best of" lists we track from WPBeginner, TechRadar, Kinsta, Themeisle and similar sites. That is not a mark against it - those roundups are short and skew towards the biggest names.

What changed in the latest version

AMP does not publish a changelog we can read automatically, so check the vendor's own release notes before you update a live site.

Pros and cons

Very fast mobile pages by construction
Free with no licence to renew
Actively maintained and used on production sites we test

Themes and plugins often need AMP-specific work
Support is community-led rather than guaranteed

How to use it

1Record a baseline with our speed test before you change anything.
2Activate the plugin with its default settings and clear every cache layer.
3Re-run the test on the same page and template to see the real delta.
4Turn on one optimisation group at a time, testing after each change.
5Add exclusions for cart, checkout and logged-in pages.

How it compares

Other performance plugins we recommend, with their rating and pricing model.

Plugin	Our rating	WordPress.org	Pricing	Best for
AMP	3.9	3.8 (367)	Free	Very fast mobile pages by construction
Autoptimize	4.7	4.7 (1,428)	Free	Free asset optimisation that pairs with any cache
Breeze	3.6	3.6 (126)	Free	Works well on Cloudways servers with Varnish
Hummingbird	4.7	4.7 (1,487)	Freemium	The scan explains each fix in plain language
Jetpack	3.7	3.7 (2,407)	Freemium	One plugin replaces several smaller ones
WP Super Cache	4.3	4.3 (1,346)	Free	Simple, dependable static caching with no licence