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Bertha AI

by Bertha AI

An AI writing assistant built for page builders, generating copy inside the editor.

4.2AI writingFreemium

This link may earn us a commission. It never changes our rating.

What Bertha AI does

An AI writing assistant built for page builders, generating copy inside the editor.

It sits in the ai writing part of a WordPress stack and is sold by Bertha AI on a freemium basis. We recommend it in our ai writing guides because it does that one job well without asking you to rebuild the rest of the site around it.

Every plugin adds work to a page request, so treat this as a decision with a cost. Record a speed test before you install it and run the same test afterwards, on the same page, so you know exactly what it charged you.

Real user ratings

Bertha AI is sold outside the WordPress.org directory, so there is no public user rating to quote. Our own editorial score is 4.2/5, based on the vendor documentation, the refund window and the measured performance cost.

Where Bertha AI ranks elsewhere

Bertha AI does not appear in the published "best of" lists we track from WPBeginner, TechRadar, Kinsta, Themeisle and similar sites. That is not a mark against it - those roundups are short and skew towards the biggest names.

What changed in the latest version

Bertha AI does not publish a changelog we can read automatically, so check the vendor's own release notes before you update a live site.

Pros and cons

  • Works directly in builders
  • A free tier you can trial before paying
  • Actively maintained and used on production sites we test
  • Output needs editing
  • The features most sites need sit in the paid tier

How to use it

  1. 1Install on a staging copy first if the site takes money.
  2. 2Work through the setup wizard and connect any external accounts it needs.
  3. 3Configure the one feature you installed it for, and leave the rest off.
  4. 4Test the result as a logged-out visitor on both mobile and desktop.
  5. 5Re-run our speed test to confirm the plugin has not cost you load time.

How it compares

Other ai writing plugins we recommend, with their rating and pricing model.

PluginOur ratingWordPress.orgPricingBest for
Bertha AI4.2n/aFreemiumWorks directly in builders
GetGenie4.34.8 (118)FreemiumResearch and drafting combined
GetGenie AI4.34.8 (118)FreemiumFast first drafts with keyword context
Jetpack AI Assistant4.13.7 (2,407)PremiumNative block editor experience

Guides that cover Bertha AI