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Jetpack AI Assistant

by Automattic

Generates and rewrites content in the block editor, with translation and tone controls.

3.72,407 WordPress.org reviewsAI writingPremium

This link may earn us a commission. It never changes our rating.

What Jetpack AI Assistant does

Generates and rewrites content in the block editor, with translation and tone controls.

It sits in the ai writing part of a WordPress stack and is sold by Automattic on a premium basis. We recommend it in our ai writing guides because it does that one job well without asking you to rebuild the rest of the site around it.

Every plugin adds work to a page request, so treat this as a decision with a cost. Record a speed test before you install it and run the same test afterwards, on the same page, so you know exactly what it charged you.

Real user ratings

Score

3.7/5

Reviews

2,407

Active installs

3,000,000+

Downloads

508.6M

Latest version

16.2

Last updated

2026-09-10

These figures come straight from the public WordPress.org plugin directory API for version 16.2, not from us. Check them yourself on the WordPress.org listing. Our own editorial score is 4.1/5.

Where Jetpack AI Assistant ranks elsewhere

Jetpack AI Assistant does not appear in the published "best of" lists we track from WPBeginner, TechRadar, Kinsta, Themeisle and similar sites. That is not a mark against it - those roundups are short and skew towards the biggest names.

What changed in the latest version

Jetpack AI Assistant does not publish a changelog we can read automatically, so check the vendor's own release notes before you update a live site.

Pros and cons

  • Native block editor experience
  • Paid support and updates from the vendor
  • Actively maintained and used on production sites we test
  • Request limits on the paid tier
  • Renewal cost is annual and per site

How to use it

  1. 1Install on a staging copy first if the site takes money.
  2. 2Work through the setup wizard and connect any external accounts it needs.
  3. 3Configure the one feature you installed it for, and leave the rest off.
  4. 4Test the result as a logged-out visitor on both mobile and desktop.
  5. 5Re-run our speed test to confirm the plugin has not cost you load time.

How it compares

Other ai writing plugins we recommend, with their rating and pricing model.

PluginOur ratingWordPress.orgPricingBest for
Jetpack AI Assistant4.13.7 (2,407)PremiumNative block editor experience
Bertha AI4.2n/aFreemiumWorks directly in builders
GetGenie4.34.8 (118)FreemiumResearch and drafting combined
GetGenie AI4.34.8 (118)FreemiumFast first drafts with keyword context

Guides that cover Jetpack AI Assistant