OptinMonster
by Awesome Motive
Hosted campaign builder for popups, slide-ins and floating bars with exit intent and page-level targeting.
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What OptinMonster does
Hosted campaign builder for popups, slide-ins and floating bars with exit intent and page-level targeting.
It sits in the email capture part of a WordPress stack and is sold by Awesome Motive on a premium basis. We recommend it in our email capture guides because it does that one job well without asking you to rebuild the rest of the site around it.
Every plugin adds work to a page request, so treat this as a decision with a cost. Record a speed test before you install it and run the same test afterwards, on the same page, so you know exactly what it charged you.
Real user ratings
Score
4.3/5
Reviews
816
Active installs
1,000,000+
Downloads
134.5M
Latest version
2.17.1
Last updated
2026-08-14
These figures come straight from the public WordPress.org plugin directory API for version 2.17.1, not from us. Check them yourself on the WordPress.org listing. Our own editorial score is 4.6/5.
Where OptinMonster ranks elsewhere
| Publisher | List | Position |
|---|---|---|
| WPBeginner | Best WooCommerce Plugins for Your Store | #1 of 32 |
| WPBeginner | Must Have WordPress Plugins for Every Website | #6 of 24 |
| TechRadar | The best WordPress plugins | #19 of 20 |
| Elegant Themes | Best WordPress Plugins | #21 of 40 |
Positions are read from the published articles themselves, so they reflect that publisher's order rather than ours. Lists get re-ordered over time, so follow the link if you want the current version.
What changed in the latest version
- Fixed campaign embed code printing on the page as visible text.
- Added WordPress 7.0 compatibility.
- Bumped the minimum supported versions to PHP 7.4 and WordPress 6.0.
- Fixed a fatal error on PHP 8.0+ during campaign sync when the API response omitted the page-limit header.
- Fixed a PHP 8.1+ deprecation notice in the MailPoet integration when a form submission omitted the campaign slug.
- Fixed a PHP 8.2+ "dynamic property" deprecation notice triggered by the Elementor widget.
- Fixed a PHP warning shown in the Elementor editor when the account has no inline campaigns.
- Fixed a JavaScript error when adding the OptinMonster widget in the Elementor editor on a site with no inline campaigns.
- Fixed broken image paths for the Elementor widget icon and the loading spinner.
- Improved the campaign filtering to allow filtering by status and folder, along with ne sorting options.
- Fixed a scenario where cloned campaigns were not displaying on WordPress sites.
- Fixed a PHP 8.4 compatibility issue in the Rules exception handler.
- Added WordPress 6.9 compatibility.
- Added WooCommerce 10.5 compatibility.
- Maintenance updates.
Release notes are the developer's own words, published on WordPress.org. Read the full changelog
Pros and cons
- Best targeting and exit-intent rules
- Paid support and updates from the vendor
- Actively maintained and used on production sites we test
- Hosted subscription, not a one-off cost
- Renewal cost is annual and per site
How to use it
- 1Install on a staging copy first if the site takes money.
- 2Work through the setup wizard and connect any external accounts it needs.
- 3Configure the one feature you installed it for, and leave the rest off.
- 4Test the result as a logged-out visitor on both mobile and desktop.
- 5Re-run our speed test to confirm the plugin has not cost you load time.
How it compares
Other email capture plugins we recommend, with their rating and pricing model.
| Plugin | Our rating | WordPress.org | Pricing | Best for |
|---|---|---|---|---|
| OptinMonster | 4.6 | 4.3 (816) | Premium | Best targeting and exit-intent rules |
| Bloom | 4.2 | n/a | Premium | Large, attractive template set |
| Convert Pro | 4.4 | n/a | Premium | Genuinely visual editing |
| MailOptin | 4.3 | 4.8 (436) | Freemium | Capture and send in one plugin |
| Thrive Leads | 4.5 | n/a | Premium | Built-in split testing |
Guides that cover OptinMonster
9 Best WordPress Lead Magnet Plugins for 2026
A lead magnet trades a useful resource for permission to follow up. These plugins handle delivery, consent and page weight differently.
Updated 10 September 2026
15 Best Content Marketing Tools and Plugins for WordPress in 2026
A useful stack connects research, production, distribution, conversion and measurement. Overlapping plugins just add scripts and conflicting reports.
Updated 10 September 2026
Alternatives
Other email capture plugins
Bloom
Elegant Themes
Elegant Themes' opt-in plugin with six display types and a large template library.
Convert Pro
Brainstorm Force
Popup and opt-in builder with a visual editor, multi-step forms and behaviour triggers.
MailOptin
MailOptin
Opt-in forms plus automated newsletters that email subscribers when you publish.
436 reviews · 2.5M downloads · v1.2.78.3