If-So Dynamic Content
by If-So
Swaps any content based on location, referrer, device, time or query string.
This link may earn us a commission. It never changes our rating.
What If-So Dynamic Content does
Swaps any content based on location, referrer, device, time or query string.
It sits in the geotargeting part of a WordPress stack and is sold by If-So on a freemium basis. We recommend it in our geotargeting guides because it does that one job well without asking you to rebuild the rest of the site around it.
Every plugin adds work to a page request, so treat this as a decision with a cost. Record a speed test before you install it and run the same test afterwards, on the same page, so you know exactly what it charged you.
Real user ratings
Score
4.7/5
Reviews
92
Active installs
7,000+
Downloads
325K
Latest version
1.10.1
Last updated
2026-09-02
These figures come straight from the public WordPress.org plugin directory API for version 1.10.1, not from us. Check them yourself on the WordPress.org listing. Our own editorial score is 4.6/5.
Where If-So Dynamic Content ranks elsewhere
If-So Dynamic Content does not appear in the published "best of" lists we track from WPBeginner, TechRadar, Kinsta, Themeisle and similar sites. That is not a mark against it - those roundups are short and skew towards the biggest names.
What changed in the latest version
- Built-in Analytics & Cookie consent improvements: Added an option to prevent tracking views before consent is granted
- UI & Microcopy Improvements
- Bug Fixes
- UI & Microcopy Improvements
- Bug Fixes
- New: Built-In Analytics Dashboard - Define custom conversion goals, track which trigger versions are driving results, and measure performance across all your A/B tests and personalization campaigns - directly inside WordPress, no third-p...
- New: A/B Testing Analytics - The analytics dashboard is built for A/B testing. Two report views let you analyze results by conversion goal or by trigger, with views, conversions, and conversion rate broken down per version. Learn more ab...
- New: Conversion Attribution Window - Configure how long after seeing a trigger a conversion can still be attributed to it. Options range from single session to 1 year.
- Performance improvements and bug fixes.
Release notes are the developer's own words, published on WordPress.org. Read the full changelog
Pros and cons
- Dynamic content beyond geography
- A free tier you can trial before paying
- Actively maintained and used on production sites we test
- View limits on lower plans
- The features most sites need sit in the paid tier
How to use it
- 1Install on a staging copy first if the site takes money.
- 2Work through the setup wizard and connect any external accounts it needs.
- 3Configure the one feature you installed it for, and leave the rest off.
- 4Test the result as a logged-out visitor on both mobile and desktop.
- 5Re-run our speed test to confirm the plugin has not cost you load time.
How it compares
Other geotargeting plugins we recommend, with their rating and pricing model.
| Plugin | Our rating | WordPress.org | Pricing | Best for |
|---|---|---|---|---|
| If-So Dynamic Content | 4.6 | 4.7 (92) | Freemium | Dynamic content beyond geography |
| Geolocation IP Detection | 4.4 | 4.7 (59) | Free | Free and light |
| GeoTargetingWP | 4.5 | n/a | Freemium | Granular location rules |
| IP2Location Redirection | 4.3 | 4.3 (43) | Freemium | Simple country redirect rules |
Guides that cover If-So Dynamic Content
Alternatives
Other geotargeting plugins
Geolocation IP Detection
Benjamin Pick
A free developer plugin exposing MaxMind geolocation data to themes and other plugins.
59 reviews · 599K downloads · v5.6.4
GeoTargetingWP
Timersys
Shows different content, popups or redirects by country, region or city.
IP2Location Redirection
IP2Location
Redirects visitors to country-specific pages or blocks regions entirely.
43 reviews · 543K downloads · v1.42.0