IP2Location Redirection
by IP2Location
Redirects visitors to country-specific pages or blocks regions entirely.
This link may earn us a commission. It never changes our rating.
What IP2Location Redirection does
Redirects visitors to country-specific pages or blocks regions entirely.
It sits in the geotargeting part of a WordPress stack and is sold by IP2Location on a freemium basis. We recommend it in our geotargeting guides because it does that one job well without asking you to rebuild the rest of the site around it.
Every plugin adds work to a page request, so treat this as a decision with a cost. Record a speed test before you install it and run the same test afterwards, on the same page, so you know exactly what it charged you.
Real user ratings
Score
4.3/5
Reviews
43
Active installs
7,000+
Downloads
543K
Latest version
1.42.0
Last updated
2026-09-02
These figures come straight from the public WordPress.org plugin directory API for version 1.42.0, not from us. Check them yourself on the WordPress.org listing. Our own editorial score is 4.3/5.
Where IP2Location Redirection ranks elsewhere
IP2Location Redirection does not appear in the published "best of" lists we track from WPBeginner, TechRadar, Kinsta, Themeisle and similar sites. That is not a mark against it - those roundups are short and skew towards the biggest names.
What changed in the latest version
IP2Location Redirection does not publish a changelog we can read automatically, so check the vendor's own release notes before you update a live site.
Pros and cons
- Simple country redirect rules
- A free tier you can trial before paying
- Actively maintained and used on production sites we test
- Database updates need maintenance
- The features most sites need sit in the paid tier
How to use it
- 1Install on a staging copy first if the site takes money.
- 2Work through the setup wizard and connect any external accounts it needs.
- 3Configure the one feature you installed it for, and leave the rest off.
- 4Test the result as a logged-out visitor on both mobile and desktop.
- 5Re-run our speed test to confirm the plugin has not cost you load time.
How it compares
Other geotargeting plugins we recommend, with their rating and pricing model.
| Plugin | Our rating | WordPress.org | Pricing | Best for |
|---|---|---|---|---|
| IP2Location Redirection | 4.3 | 4.3 (43) | Freemium | Simple country redirect rules |
| Geolocation IP Detection | 4.4 | 4.7 (59) | Free | Free and light |
| GeoTargetingWP | 4.5 | n/a | Freemium | Granular location rules |
| If-So Dynamic Content | 4.6 | 4.7 (92) | Freemium | Dynamic content beyond geography |
Guides that cover IP2Location Redirection
Alternatives
Other geotargeting plugins
Geolocation IP Detection
Benjamin Pick
A free developer plugin exposing MaxMind geolocation data to themes and other plugins.
59 reviews · 599K downloads · v5.6.4
GeoTargetingWP
Timersys
Shows different content, popups or redirects by country, region or city.
If-So Dynamic Content
If-So
Swaps any content based on location, referrer, device, time or query string.
92 reviews · 325K downloads · v1.10.1