Wishlists let shoppers save products for later, compare choices and share gift ideas. A good implementation respects privacy, handles guest and account states clearly, and adds very little to the product page.
How this guide was produced
Documented features reviewed on 10 September 2026 without hands-on store testing. Confirm variation behaviour, caching support and privacy terms against your own build.
Eight options at a glance
| Plugin | Best for | First thing to verify |
|---|---|---|
| YITH WooCommerce Wishlist | Feature-rich stores | Free versus premium features |
| TI WooCommerce Wishlist | Configurable wishlist flows | Extension compatibility |
| WishSuite | Lightweight shop features | Theme integration |
| WPC Smart Wishlist | Simple store setups | Variation behaviour |
| WooCommerce Wishlists | Official marketplace buyers | Current marketplace terms |
| JetCompareWishlist | Elementor shops | Jet plugin dependencies |
| MoreConvert Wishlist | Retention campaigns | Marketing data use |
| Premmerce Wishlist | Straightforward stores | Support and update history |
How we assessed them
We looked at guest behaviour, account syncing, variation support, sharing, privacy, analytics, store emails, accessibility, theme compatibility and the extra requests added to a product page.
Cases to test before launch
- Simple and variable products, including out-of-stock items
- Deleted products still sitting in a saved list
- Guest list converting to an account list at signup
- Private lists, shared URLs and page caching together
A saved item is not marketing consent
Reminder emails about wishlisted products need a lawful basis and a clear customer expectation. Decide that before you switch on retention campaigns.
Read next
- WooCommerce bundling plugins - turn saved items into a package
- WooCommerce preorder plugins - turn saved items into early sales
- WooCommerce inventory plugins - keep saved items accurate as stock moves
- Make WordPress search smarter - help shoppers find products worth saving
- WP Rocket review - caching around personalised wishlist output
- Run a live speed test - measure the product page after installing
Where to get these
Direct links to the official plugin, theme and store pages for everything named above. Prices and plans are set by the vendor, and some links may earn us a commission.
Common questions
Do wishlists increase sales?
They can support return visits and gifting, but results depend on the audience and the follow-up experience. Measure use and conversion rather than assuming causation.
Should guests be allowed to save items?
Guest lists reduce signup friction. Explain how long the list lasts and how it transfers to an account.
Can wishlist data be used for email?
Only with a lawful basis and clear customer expectations. A saved item is not automatically marketing consent.
Fast WordPress editorial
Independent research edition · Published 10 September 2026. We update field guides when a plugin's documented capabilities change.
